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Danmark vinder EM.

Another Sunday, Another Naive Weekly — Observations From The Internet Wilderness.

Good morning,

Here in Copenhagen, the summer holiday has kicked in. I’m reminded by the sound of empty schoolyards and the flood of newsletters in my inbox announcing their holiday break.

I plan to keep on sending Naive Weekly over the summer, but it might look different from what you are used to. For example, I’d love to answer any questions you have for me, whether big or small, personal or professional.

So please hit reply to this email with your question(s). I’ll take time to answer them over the summer. And in case I don’t see you, good afternoon, good evening, and good night.

With care,



Alja makes notebooks worth collecting, using her own hands. I’ve yet to meet her, but hopefully it will happen soon, because Ana is a fan, and so am I.

K: How would you start a letter to a frog?

Alja: Dear Frog, it’s been a long time since our last encounter, I miss running into you in the evening and your midnight beatboxing sessions, but I’ve seen your babies the other day and I am sure I’ll see you soon.

K: How would you like to be remembered online?

Alja: I don’t have a need to be remembered online. Or to be remembered at all. I find it reassuring to disappear in the wind and I prefer it that way. In one of Naive Weekly’s interviews someone answered they don’t want to occupy someone’s mind after they’re gone. I find myself in that entirely. Whenever I post online, it’s mostly to express myself, with an optimistic wish to maybe, just maybe, touch someone through words and things portrayed in my posts, inspire them or share something beautiful that someone else also appreciates.. I think of it as the beautiful flower you find by the road on your walk home, making the day a tiny bit more special. Or a kind smile a stranger gives you just when you need it.

K: How would you describe your work to my grandparents?

Alja: I work with people some call “different”, others “people with disabilities”, my grandma says they are sick. It depends on your view. I’m there to help them find things they are good at and show them how it feels to shine and be accepted. Just people.

K: Who would you like to provide a website for that can’t make it themselves?

Alja: Mother Earth, to give her a voice and words everyone can understand since some messages she sends us get overlooked and misunderstood. Or ignored. I’m sure a lot of wisdom is lost on us.

K: Where do you escape to when your internet is crashing?

Alja: To my hands and everything I can make with them. It makes me feel fulfilled. Board games, books, and nature - most healing when I am crashing.

K: What do you have open in your tabs?

Alja: For the last month (almost) this interview questions (yes, I promised Kristoffer to answer them almost a month ago and here I am, answering them now - sorry, again, K.), my conversation with a couple in England that is getting married in September and was kind enough to trust me with the task of making their wedding stationary, we’re working on the invitations at the moment, my aromatherapy online classes, my Love’s school work, too many shops with sunglasses (I’m buying a gift for my brother) and real estate searches.



Email (let's drop the hyphen)

It is holiday for many of you. In case you need inspiration for your out-of-office automatic email response, Prof. Donald E. Knuth offers a hard to beat quote: “Email is a wonderful thing for people whose role in life is to be on top of things. But not for me; my role is to be on the bottom of things.” Happy holiday!

This is a motherfucking website

Very early 2010s language vibes in this website as a manifesto. It is clearly from back when fuck you was the new thank you. Regardless, almost ten years later, the website is as fast and responsive as when it was created, and it can be read by everyone, unlike your MySpace, Flickr, LiveJournal or Club Penguin profiles. So I guess the author has a valid point.

Hi, I’m Kristoffer and you have just read Naive Weekly — Observations from the Internet Wilderness.

Last week this letter was sent to 764 people. Thirtytwo are crazy enough to chip in every month/year to support me making time to write. Logo by Studio Hollywood. Print by Luka. Photograph by Ana Santl.